We are in the middle of the fourth industrial revolution and it is vital for products or services should be online and easily accessible to consumers across the globe! Consumers across the globe purchased $2.86 trillion on the web in 2018, a huge increase from $2.43 trillion in 2017. As a retailer of different products
Your customers are the life line to your business – their purchases determine your success, security and stability from month to month. It is therefore of vital importance that your website is visually attractive and well balanced, is user friendly, and most importantly, is easy for online consumers to identify what you are offering and
Most of us are blissfully unaware of the complementary colour wheel and how this plays a vital role in online marketing. When it comes to designing your website and incorporating your colour schemes, consider the following tips and tricks to help you tap into your target market. Using colour can be simplified by following these
What is WordPress? WordPress is an online, Open Source website creation tool written in PHP. But in non-geek speak; it is considered to be the most powerful, popular, user-friendly blogging and website content management system (CMS) in existence today. The fundamentals of WordPress were essentially built as a base platform for blogging more than typical
The Secret Of Search Engine Marketing When you reach that incredibly exciting point of going live with your wow factor website, consider the tips and tricks that a site management service can bring to the table. You have your groundbreaking product or service, your bold brand identity, and a pocket full of sunshine to share
Foods That Fuel Productivity It’s common knowledge that unhealthy eating habits can result in us feeling a little unhappy and often sapped for energy. And once we have been sucked into this vicious cycle, we end up turning to high caffeine quick fixes and sugar hits to get us through breaking points. After surviving the
Don’t Be A “Silent Partner” Having taken the bold and daring plunge into the entrepreneurial pool a good few times, one of the biggest lessons I’ve learned is managing my expectations and those of my business partners’ and growing team. This is a crucial element to ensure ultimate productivity, and naturally, it all comes down
The Lean Startup Everyday entrepreneurs are starting business with what they believe is a great product or service, but are they armed with the tools to make it a success and business that endures? There is methodology that is being embraced and implemented around the world across many industries, in startups and established businesses
Startup funding Starting a business is hard work, with no guarantees of success which makes funding it even harder, but there are options out there. All options need to be carefully considered – cost, equity and control are elements that need to be deliberated in detail in order to create a sustainable business.
What Is Marketing & Brand Strategy? I am currently fascinated by the dynamic creativity in the marketing industry at the moment. Gone are the days where companies are playing it safe, and now look to push the boundaries on a fearless new frontier of advertising.