glossary

logo
A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. The logo is made up of one or both elements, being the device (graphic image) and word art ( text portion) of the logo.

ci
A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public. The corporate identity is typically visualized by branding.

brand collateral
Brand Collateral is the collection of media used to promote the brand and support the sales and marketing of a product or service. It’s the tangible evidence of the brand, designed congruent with the brands core values and personality.

website design
Web design is the creation of wireframes, and the addition of all graphic elements – including but not limited to : images, content, call to actions, pop ups etc. The web design should provide the developer to come with a clear view of what is expected from the finished product. it should also carry the company or individuals desired brand, look and feel and speak to the target audience.

website front end development
Front-end web development is the practice of converting data to a graphical interface, through the use of HTML, CSS, and JavaScript, so that users can view and interact with that data.

website back end development
Back end Development refers to the server side of development where you are primarily focused on how the site works. … This type of web development usually consists of three parts: a server, an application, and a database. Code written by back end developers is what communicates the database information to the browser.

ecommerce
E-commerce is the activity of electronically buying or selling of products on online services or over the Internet.

online marketplace
An online marketplace is a type of e-commerce site where product or service information is provided by multiple third parties. Online marketplaces are the primary type of multichannel ecommerce and can be a way to streamline the production process

subscription
A subscription website is simply an online gate that restricts access to content on your website. Only those who pay can cross through the gate and access your content. Of course, the content on your website must be valuable enough for people to want to pay for it

membership
A membership site is a private, gated part of your online business, a password-protected website that offers exclusive content and training. These members pay you either a one-time or a recurring monthly fee for access to the site

tiered pricing
Tiered pricing as a model (also known as price tiering) is used to sell your products within a particular price range. Once you fill up a tier you move to the next tier and you will be billed according to the number of purchases you make in those respective tiers. Tiered pricing differs as a model and strategy.

online | digital marketing
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services

social media marketing
Social media marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote particular products. Social media marketing campaigns usually center around: Establishing a social media presence on major platforms.

direct mail marketing
A type of direct marketing that’s delivered physically to a prospect’s mailbox through the United States Postal Service or other delivery service. Postcards, flyers, and catalogs are common examples. Email marketing is the digital equivalent.

remarketing
Also known as re-targeting, a type of paid ad that allows advertisers to show ads to customers who have already visited their site. Once a user visits a site, a small piece of data called a “cookie” will be stored in the user’s browser. When the user then visits other sites, this cookie can allow re-marketing ads to be shown. Re-marketing allows advertisers to “follow” users around in attempts to get the user back to the original site.

PPC
Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines.

SEO
Search engine optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement.

SEM
a nebulous term that can apply to either 1. Any digital marketing that involves the use of a search engine, or 2. Only paid digital marketing that involves a search engine, ie: PPC (pay-per-click). There is not an industry standard as to which definition is correct, however the latter is most commonly used.

hosting
A web hosting service is a type of Internet hosting service that allows individuals and organizations to make their website accessible via the World Wide Web.

domain
A domain name is an identification string that defines a realm of administrative autonomy, authority or control within the Internet. Domain names are used in various networking contexts and for application-specific naming and addressing purposes

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