• social-media Social Media: The Basics

    Social Media: The Basics

    Whether we’re ready or not, social media has become a business standard in our day and age. One would be hard-pressed to spot a successful company that does not secure an online presence in one form or another. While one could make the case that such heavy hitters would still survive without leveraging social media, smaller companies would certainly not stand a chance. Simply put, if you plan on starting a business, you will need social media to market your business in today’s tech-savvy economic world. Here is our list of the best practices for small-medium businesses.
    Build a solid identity Continue Reading

  • basics-branding Branding: The Basics

    Branding: The Basics

    Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours? Continue Reading

  • blog1 Blogging: The Basics

    Blogging: The Basics

    If you run a small business, chances are you are wondering if blogging is worth the time and effort.
    The short answer is a resounding YES!

    Blogging on a frequent basis is a relatively easy, inexpensive way to enhance your inbound marketing efforts, drive traffic to your site, and attract more perspective customers.

    Continue Reading