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  • Creating You Colour Umbrella

    Most of us are blissfully unaware of the complementary colour wheel and how this plays a vital role in online marketing. When it comes to designing your website and incorporating your colour schemes, consider the following tips and tricks to help you tap into your target market.

    Using colour can be simplified by following these simple steps:

    Choose the right dominant colour for your brand. This is used boldly on your website to connect with your target market and must be aligned with your colour personality brand identity.

    Combine complementary colours that support your dominant colour theme to create the perfect colour scheme.

    Choose a background colour that effectively highlights your products or service.

    Use colour correctly in the right places to bring all your website elements together, designed to draw your online users in.

    Sounds relatively simple, but let’s look at an example to get a clearer idea of how to bring each element together.

    The iconic coca-cola brand is a dominant market leader largely due to their colour combination strategy. When we think of Coca-cola, we may think of the ice cold refreshing soda itself, but subconsciously we visualize the bold red branding. This colour choice was no accident for the worlds number 1 soda and here is how and why it works.

    The colour red serves 2 critical purposes:

    The fire engine red stands out amongst competitors on display shelves

    Every colour has different feelings or emotions attached to it. And the colour red triggers feelings of excitement, boldness, love and passion for consumers, which are precisely what Coca-cola want you to associate with the brand.

    Fact: 85% of consumers place colour as a primary reason for why they buy a particular product.

    By now you should be thinking of colour in a whole new light, shade and tint! This crucial element will either draw or deter consumers to your brand, depending on how it makes them “feel”. Your brand identity, logo and website design all need to be under the correct colour umbrella that is a powerful marketing strategy all on its own.

    Colours for Consumers
    Different colours have the ability to attract different types of consumers, and even alter their shopping behaviors.

    Red Orange – Black – Royal Blue
    – impulse shoppers
    – fast food, outlet malls, clearance sales

    Navy Blue – Teal
    – shoppers on a budget
    – banks, larger department stores

    Pink – Sky Blue – Rose
    – traditional buyers
    – clothing stores

    Furthermore, colour can be used to your advantage to attract the type of consumers you want for your business.

    GREEN
    – represents wealth, health, tranquility and nature
    – the number 2 most preferred colour by men and women
    – think Whole Foods, Animal Planet, Tropicana

    YELLOW
    – represents youthfulness, optimism and cheerfulness
    – used to grab audience attention but can cause strain on the eyes so use sparingly
    – think Mc Donald’s, Hertz, National Geograohic

    ORANGE
    – represents friendliness, enthusiasm, creativity
    – promotes people to take action attracting impulse shoppers
    – think Amazon, Harley Davidson, Payless

    RED
    – represents passion, energy, urgency, excitement, vibrancy and danger
    – effective in triggering powerful emotions
    – think Target, H&M, Coca-cola

    PINK
    – represents feminine, sweetness, innocence, fertility and romance
    – often used for targeting women and young girls
    – think Barbie, Victoria’s Secret, Cosmopolitan

    PURPLE
    – represents royalty, wealth, success and wisdom
    – has a soothing, calming effect on consumers
    – think Qatar Airways, Cadbury, Crown Royal

    BLUE
    – represents trust, security, stability, peace and calmness
    – often used in business and banks to create a sense of trust and security in the brand and is the number 1 preferred colour for men and women
    – think American Express, Dell, OralB

    GREY
    – represents neutral, simplicity, calm, futuristic and logic
    – lacks emotion in association with technology, precision, control and even sophistication
    – think Apple, Mercedes, Bosch

    BLACK
    – represents power, luxury, sophistication, elegance
    – often used to promote leaders in luxury products and services
    – think Chanel, Rolls Royce, L’Oréal

    Now that you have a basic idea of what different colours mean and how they impact consumers, you can design your website using colours that match your brand identity, aligned with how you want your online visitors to feel.

    The exciting part is that we have really only tapped into the premature stages of how colour can be used as an effective marketing tool! But who has time to get a PhD in colour theory? Contact the colour creatives at Simply Graphic to help you design a brand and website that attracts your target market, making a memorable (subconscious) connection with your audience, that makes you stand out from the competition.

  • Welcome To WordPress 101

    Welcome To WordPress 101

    What is WordPress? WordPress is an online, Open Source website creation tool written in PHP. But in non-geek speak; it is considered to be the most powerful, popular, user-friendly blogging and website content management system (CMS) in existence today. The fundamentals of WordPress were essentially built as a base platform for blogging more than typical CMS. But over time this has developed and has been modernised with thousands of plugins that make it more CMS-like. The Script as an Open Source is the number one choice for most bloggers, and impressively, over 26% of websites run successfully on WordPress.

     

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  • The Secret Of Search Engine Marketing

    The Secret Of Search Engine Marketing

    When you reach that incredibly exciting point of going live with your wow factor website, consider the tips and tricks that a site management service can bring to the table. You have your groundbreaking product or service, your bold brand identity, and a pocket full of sunshine to share with the millions and trillions of consumers who want and need what you have to offer. One minor, insignificant detail…  how do you get on the maps of masses?  A website without traffic is about as useful as a laptop with a faulty keyboard.  When it comes to driving traffic to your website, a site management magician knows just how to fix and fire up that “keyboard” to bring the masses to you! Continue Reading

  • Foods That Fuel Productivity

    Foods That Fuel Productivity

    It’s common knowledge that unhealthy eating habits can result in us feeling a little unhappy and often sapped for energy. And once we have been sucked into this vicious cycle, we end up turning to high caffeine quick fixes and sugar hits to get us through breaking points. After surviving the past manic week on a coffee diet while sampling every take out eatery that delivers, my body was eventually crashing and burning, crying out for some goodness. As hard as I may try, I could never join the vegans and vegetarians of the world. But having done a little research and after chatting to some go green friends, what really struck me was the phenomenal natural energy and revitalised glow they posses. Continue Reading

  • Don’t Be A “Silent Partner”

    Don’t Be A “Silent Partner”

    Having taken the bold and daring plunge into the entrepreneurial pool a good few times, one of the biggest lessons I’ve learned is managing my expectations and those of my business partners’ and growing team. This is a crucial element to ensure ultimate productivity, and naturally, it all comes down to communication.

    When starting a new business, there is always superhuman powerhouse passion, energy and excitement which drives you to accelerate forward. Whether you start up with one or more partners, sharing the load is ideal but not always well managed. Continue Reading

  • The Lean Startup

    The Lean Startup

    Everyday entrepreneurs are starting business with what they believe is a great product or service, but are they armed with the tools to make it a success and business that endures?

     

    There is methodology that is being embraced and implemented around the world across many industries, in startups and established businesses called The Lean Startup. It was created by Eric Ries through his trial and error in his own business and ultimately the huge success of IMVU, an avatar social community.

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  • Startup funding

    Startup funding

    Starting a business is hard work, with no guarantees of success which makes funding it even harder, but there are options out there. All options need to be carefully considered – cost, equity and control are elements that need to be deliberated in detail in order to create a sustainable business. Continue Reading

  • Branding What Is Marketing & Brand Strategy?

    What Is Marketing & Brand Strategy?

    I am currently fascinated by the dynamic creativity in the marketing industry at the moment. Gone are the days where companies are playing it safe, and now look to push the boundaries on a fearless new frontier of advertising.
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  • INSPIRING MARKETING STRATEGIES 10# Inspiring Marketing Strategies

    10# Inspiring Marketing Strategies

    Developing marketing strategies and campaigns that target your intended audience can be time consuming and stressful. Consider the following strategies that are on the cutting creative edge of driving brand awareness.
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  • Get Productive About Being Productive

    Get Productive About Being Productive

    Whether you are a stay-at-home parent or the top floor director, the need and desire to be productive is universal. Although most of us would like to say that we stepped into 2017 fired up and well organised, most of us end up feeling overwhelmed and struggle to get back into our oiled up machine routine. Consider these pointers to help you getting back on track. Continue Reading